Internet's fastest-growing real estate search engine is competitive with global search leaders Google and Yahoo!
SAN FRANCISCO, Sept. 20 /PRNewswire/ -- Trulia.com, the Internet'sleading real estate search engine, announced today that the company ranksalongside Google and Yahoo! search engines as one of the top threecontributors of traffic to real estate companies nationwide.
According to the latest data released by online competitive intelligence service company Hitwise, Trulia was a top three traffic contributor to 12 of the largest residential real estate franchisors and brokerages nationwide in the past month (August 18 -- September 15, 2007).
Consistently outpacing fellow online real estate marketing sites GoogleBase, Craigslist, HomeGain, Realtor.com and Zillow, Trulia referred, onaverage, 11% of the traffic being directed to a diverse group offranchisors, regional franchisee firms and independent brokerage firms inthe past month, including: Coldwell Banker Real Estate LLC, Century 21 RealEstate LLC, ERA Franchise Systems LLC, Keller Williams Realty, Intero RealEstate Services, Weichert, Realtors, Alain Pinel Realtors, Watson RealtyCorp., among others.
Trulia can attribute its traffic gains to a continued focus ondelivering a great consumer experience, including unique neighborhoodinformation and viral community building through Trulia Voices. This hasenabled Trulia to continue its trend of double-digit monthly growth to thesite, and even higher increases to partner Web sites, which now averagethree million user visits per month. "As one of the early adopters of Trulia's model in September 2005, wehave increasingly relied upon Trulia.com to deliver high quality traffic toInteroRealEstate.com. Outside of the Google and Yahoo! search engines,Trulia has consistently been our number one online referral source sinceJanuary 2007," said Derek Overbey, vice president of marketing, Intero RealEstate Services. "In today's uncertain market, real estate companies need to be able totap into a huge audience of qualified consumers," said Sami Inkinen,Trulia's co-founder and chief operating officer. "
We know that 70% of Trulia.com visitors are looking to buy a home within 12 months, and theHitwise data confirms that the Trulia model works to connect theseconsumers with robust real estate information and agents."
About Trulia Trulia, Inc. (http://www.trulia.com), a residential real estate search engine, has revolutionized online home search by offering a rich, intuitive user experience that points consumers directly to listings on agent and broker Web sites. By partnering with the real estate industry, Trulia helps consumers find information on homes for sale, as well as market trends and neighborhood data at the hyper-local level with Trulia Voices, Heat Mapsand Real Estate Guides. For more information, go to http://www.trulia.com. Media Contact for Trulia: Alisa Weinstein Flashpoint PR weinstein@flashpointpr.com (415) 551-9600
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