Homeferret.com goes live!

FOR IMMEDIATE RELEASE

Contact: Hal Karp
Phone: 972-249-7186
Fax: 972-334-9907
Email: media@homeferret.com
Website: Homeferret.com


Homeferret.com goes live!

Groundbreaking new website provides most
comprehensive listing of new DFW homes on the Internet.

Dallas-Ft. Worth Metroplex – March 4, 2008. The first website of its kind, Homeferret.com officially launched this past Saturday, March 1, 2008. Providing customers and realtors with the most comprehensive inventory of new homes and communities available in the Dallas-Ft. Worth Metroplex, the new site is being hailed by industry professionals everywhere as a long overdue and welcome solution to a consistent and chronic problem: a dearth of internet access to new homes on the market.
“While other real estate websites are MLS-driven, for Homeferret.com, we’ve created our own database from scratch,” explained Brad Oellermann, one of the site’s founders. “By gathering information direct from the builders and creating a structure by which the builders can update, add and enhance the site real-time, Homeferret hands-down offers to most up-to-date listing of new homes anywhere.”
Featuring thousands of homes from over 700 communities, the website is certain to become every new buyer’s most powerful tool. “We’ve essentially gone back to the drawing board and recreated what real estate listings can be and should be on the Web,” said Oellermann, who explained that homes from every one of DFW’s Top 25 builders can be found on the site.
With nearly two decades of real estate experience between them, Homeferret’s founders were driven to create the site after consistently noticing an information gap for new home buyers. Existing websites were often outdated, lacked photos and video, and most importantly, leaned heavily on older homes. “New homes have lacked the Internet presence they deserve or need,” said Oellermann. Yet, in focus groups, Oellermann learned that the majority of today’s buyers found their home online. But describing the experience, those same buyers offered words like frustrating, confusing and difficult. Added Oellerman: “With Homeferret going live, those days are coming to an end.”
Along with its expansive inventory, the site also offers video tutorials, featuring former Hot On Homes (WFAA) Host, Brooke Lane. And soon, video segments will also profile communities and homes. “Buyers need to see more than just the homes,” said Oellerman. “You’re buying into a community which includes schools, grocery stores, parks, the works. Our site shows those conveniences. No other site does that. Any buyer who starts their search at Homeferret.com will not be disappointed.”